For this week’s blog, I wanted to focus on an aspect of online marketing that is on an upward trajectory. Personalised marketing. There seems to be a lot of rubbish out there on the web about how it’s the ‘new buzzword for 2018’, how it’ll drive your sales by 1000%
Our last few blogs have tackled some of the basics of social media marketing. We’ve been focusing on what SMEs of both B2B and B2C can do to get established and maintain a presence. We now want to move onto some of the more advanced stuff. The type of stuff
Like anything in business, social media marketing is full of pitfalls that are too easy to make. The stakes are high because a wrong move can alienate loyal customers and clients. This doesn’t necessarily mean one high publicity faux pas like the Dove ad last year – people pick up
Something we notice with clients is that whilst they’re clued up on social media platforms and strategies, they often don’t get the difference between social media marketing for B2B and B2C firms. Understanding which works best for different business models is key – so let’s talk about it. What is
Let’s talk social media. We’ve noticed that our clients who sell to customers ‘get’ social media – the benefits are obvious. Less so with B2B firms – they wonder if the benefits are really worth the effort. Writing blogs, creating videos and images all cost time and money. We believe
What do you think of LinkedIn? Waste of time, full of Apple worship and ‘strategic alchemists’, or something you can’t work without? Whatever your opinion, having a personal profile is now the norm. And despite the sometimes trite chatter, it is a powerful tool, especially for those moments in our