So you’ve dedicated a chunk of your social media advertising budget towards Sponsored content on LinkedIn, hoping to see engagement, and ultimately, results LinkedIn’s Sponsored Content is a great way of getting your brand in front of your target audience at the right time. If used effectively, it can be
Did you know that 50% of B2B buyers use LinkedIn when making purchasing decisions? You don’t need me to spell out what that could potentially mean for your business. In the digital age, you can’t ignore or underestimate the value of a well-established company page on the world’s largest professional
When we talk to our clients about producing thought leadership stuff, the reaction is always ‘sure, that’s something we know we should be doing but we don’t have time’. It’s true, establishing and maintaining a position as a thought leader is a resource-intensive activity, but one that in some cases
As the director of an SME, I think I have a pretty good insight into the challenges of effectively running social media for it. And I run a social media company! Even those of us that are in the industry don’t always get things right, or capitalise on opportunities as
Struggling to find the time for your marketing and social media jobs? Thinking of hiring someone in to lend a hand? There are three options most businesses will consider; hiring an in-house expert, using a freelancer or an agency. But how do you decide what’s the right option for you?
For this week’s blog, I wanted to focus on an aspect of online marketing that is on an upward trajectory. Personalised marketing. There seems to be a lot of rubbish out there on the web about how it’s the ‘new buzzword for 2018’, how it’ll drive your sales by 1000%