5 Minutes with Michael Gegg

What was your background prior to South Thames Marketing? Immediately prior to setting up South Thames Marketing, I was head of global marketing for two of Hay Group’s (a management consulting [...]

5 Minutes with Joseph Bradfield

Welcome to the first in a new series of blogs that look at all aspects of the challenges facing small businesses. For our first edition, we sat down with Joseph Bradfield from the business [...]

Social media should not be ignored by B2B companies: Here’s why

Let’s talk social media. We’ve noticed that our clients who sell to customers ‘get’ social media – the benefits are obvious. Less so with B2B firms – they wonder if the benefits are [...]

6 Skills Your Social Media Manager Must Possess!

What is the difference between internet marketing and traditional marketing? There are a lot of differences of course, like the goal of the strategy, the promotional channels used etc. Over time, [...]

What is the philosophy behind Facebook dark posts?

Facebook is one of the greatest paid online advertising platforms in the new digital marketing world. Facebook gave the marketers a whole new set of tools and insights and a place where they can [...]

The key to your success lies in the quality of your Growth Hack Strategy

The fuss around the growth hacking concept these days is unbelievable. Every entrepreneur and startup is in a hurry and in need of immediate results in terms of social media growth. Growth [...]

Why developing a Marketing Persona is the best thing you can do for your Start Up

What is a marketing persona? First, let’s define a marketing persona. A marketing persona is a fictional character you have to develop in order to characterise the key traits of a [...]

4 Growth Hacks Every Small Business Should Try

Despite the buzz it generates, the term growth hacks is a bit of a misnomer. Rather than matching the images conjured up about seedy techniques and underground methods, it’s more about reading [...]

What is Customer Value Optimisation?

Customer Value Optimisation (CVO) is a sales growth strategy used by Starbucks, Amazon and McDonald’s as well as many others. The strategy works to increase three things: The number of customers [...]

Is your business active on social media? If not, what rewards are you missing out on?

If your business is not active on social media what are you missing out on? New clients? New Customers? Are competitors engaging with your customers before you? In a world of increasing [...]

page 1 of 2