How to boost reach and engagement for your LinkedIn Sponsored Content

So you’ve dedicated a chunk of your social media advertising budget towards Sponsored content on LinkedIn, hoping to see engagement, and ultimately, results LinkedIn’s Sponsored Content is a [...]

Personalised marketing: a world of discovery

For this week’s blog, I wanted to focus on an aspect of online marketing that is on an upward trajectory. Personalised marketing. There seems to be a lot of rubbish out there on the web about how [...]

3 Ways to improve LinkedIn engagement

Linked In is one of the social media networks, that managed to survive technology changes, market turbulences, and people’s preferences. It is a really specific social network designed for the [...]

6 Skills Your Social Media Manager Must Possess!

What is the difference between internet marketing and traditional marketing? There are a lot of differences of course, like the goal of the strategy, the promotional channels used etc. Over time, [...]

How to improve the quality of your content?

Before jumping into the growth hack tactics, to grow your social media you should sit and really think about your content. Even if you assume you have the perfect content pieces guess what…you [...]

How will Facebook help you get the best creative for your ad with Creative Hub?

Facebook Ad visuals: Cycle of pain or creativity? It depends on what type of person you are. If you enjoy being creative and expressing yourself, then you’ll love developing the visuals. If [...]

What is the philosophy behind Facebook dark posts?

Facebook is one of the greatest paid online advertising platforms in the new digital marketing world. Facebook gave the marketers a whole new set of tools and insights and a place where they can [...]

The key to your success lies in the quality of your Growth Hack Strategy

The fuss around the growth hacking concept these days is unbelievable. Every entrepreneur and startup is in a hurry and in need of immediate results in terms of social media growth. Growth [...]

Why developing a Marketing Persona is the best thing you can do for your Start Up

What is a marketing persona? First, let’s define a marketing persona. A marketing persona is a fictional character you have to develop in order to characterise the key traits of a [...]

4 Growth Hacks Every Small Business Should Try

Despite the buzz it generates, the term growth hacks is a bit of a misnomer. Rather than matching the images conjured up about seedy techniques and underground methods, it’s more about reading [...]

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